From empty sales pipeline to 10 new clients within 30 days

About the client:
- Profit Roofing Systems is a full-service agency for digital marketing that specializes in SEO optimisation, PPC advertising, social media campaigns, brand strategies and marketing consulting for roofing contractors.
- Company website – https://profitroofingsystems.com/.

Company details:
- Marketing & Advertising, USA (headquarters)
- Clients – worldwide, 7-figure revenue

Challenge:
- Helping the CEO clarify what type of strategic partners and ideal client personas he is most compatible with.
- Lack of lead qualification system and awareness for maximising existing sales pipeline.
- Simplifying the sales process from 1st meeting to the final deal closing.

Solution:
- Determining the CEO’s hidden social talents to discover what type of customers are most compatible using our neuroscience methodology.
- Applying a lead qualification system helped convert 8 prospects to clients from the existing sales pipeline.
- Implemented 3 step process to convert a lead to client:
  - discovery meeting
  - a proposal with precise requirements PRS need to generate desired results to a new client
  - a follow-up meeting to discuss a proposal

Impact On Company Growth:
- Scheduled 3 meetings with potential strategic partners within 7 days. 2 of them brought 10 new clients within 30 days, 16 within 90 days.
- Client got a profitable business development process that enabled sustainable B2B growth – average customer lifetime value (CLTV) was $12,500.

Point of contact:
- Matt Jacob, Profit Roofing Systems CEO, matt@profitroofingsystems.com