About the client:

ZESIUM is a software/mobile consultancy and development company that develops tailor-made software products for clients to resolve their business challenges efficiently. They act as technical partners offering complete support with software solutions, web/mobile apps (Android/iOS), Internet of the Things (IoT) and Artificial Intelligence (AI) solutions to improve business operations and revenue.

Company website – https://zesium.com/.

Company details:
Information Technology & Services, Serbia (headquarters)
Clients – worldwide, 7-figure revenue

Challenge:
Identifying concrete factors for lead qualification system and phases of sales process – converting lead/prospect to client.

LinkedIn & CRM not integrated – sales prospecting and social selling on LinkedIn required optimisation.
Increasing awareness for maximising referrals as sales channel and existing sales pipeline.

Solution:
Consulting company CEO & Head of Sales on implementing a B2B sales process that has a concrete lead qualification system and suggestions how to convert leads/prospects to clients faster.

Helping with discovering the blue ocean market, and sales communication sequences.
Integrating LinkedIn & HubSpot CRM to create more effective sales prospecting and social selling on LinkedIn.
Increased awareness for maximising referrals as sales channel and existing sales pipeline.

Impact On Company Growth:

Client got clear direction on how to set up & organise their existing B2B sales by using existing resources and potential in the sales pipeline.
More importantly, company owners and a sales team have a clear direction on how to continue with sustainable & predictable B2B growth.

Point of contact:
Darko Milic, Zesium CEO, darko.milic@zesium.com
Maja Dakic, Zesium Head of Business Development, maja.dakic@zesium.com