Empowering HR: Transforming to a Dynamic Digital Presence and Robust Employer Branding
- About the client:
- Serapion is a software engineering and product development company with HQ in Munich (Germany) and two offices located in Croatia (est. 2020.) and Bosnia (est 2011.). They design and develop solutions for health, insurance, financial, entertainment, telecommunication, education, automotive, blockchain & high-tech industries.
- Company website – https://serapion.net/.
- Company details:
- IT Consulting & Software Development, Germany (headquarters)
- Clients – worldwide, mostly DACH region, 7-figure revenue
- Challenge:
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- Client needed a new empowered branding strategy by integrating existing HR workflows, market positioning and internal company culture.
- Training internal HR team on how to improve existing HR activities.
- Improving the process of determining if a candidate is a character fit for employment.
- Solution:
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- Created effective employer branding strategy by improving HR workflows, internal company culture and market positioning into more applicable processes.
- Consulting calls with the internal HR team to advise them on applying employer branding strategy.
- Advised internal HR team how to predict the character fit of each candidate by analyzing candidate CV, their communication and prior work experience.
- Impact On Company Growth:
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- Within 1 month of implementing a solution, 2 new employees were hired (senior developer and project manager).
- Internal HR team got tools on how to prepare and execute company team building.
- Employer branding strategy enables higher productivity of the internal HR team.
- Point of contact:
- Ivan Petric, Serapion Business developer manager, ivan.petric@serapion.net
- Damir Ismailovic, Serapion CEO, damir.ismailovic@serapion.net